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Email Marketing

Email marketing can be an integral part of your marketing plan. It is a cost-effective, measurable and effective method of communicating with your customers – potential or existing.

Before the internet, direct mail was printing letters or leaflets, sending out to addresses in the hope that the key contact picks it up and reads it.

With email marketing, we can be extremely specific in who receives it with the added benefit of being able to track its delivery and report to you on who opened the email, when they opened it, track click through’s and collect data of who they forwarded to. These results are an extremely valuable part of the direct mail campaign and allow us to use the information to strengthen and build on the campaign email by email.

In addition to this intelligent reporting and creation of highly effective emails, we can also assist with purchasing a database that is legal, and highly targeted including email addresses of only people who you want to reach out to making the investment extremely strategic and offering you a high return on investment.

Uses of email marketing can include promoting a new product, announcing a promotion, delivering a newsletter or simply keeping in touch with existing clients building and provoking repeat business.

Emails – its uses

We design and copy write high impact emails that coherently get your message across to any audience that the campaign is designed to target. There are many areas that we can assist in, some of which include:

• Establishing objective and target audience
• Write ongoing campaign strategy in advance
• Manage customer databases
• Send bespoke emails to broken down database recipients
• Design and copy write HTML email
• Report on opening and activity post send
• Ongoing campaign management

Customer Databases can be difficult to verify and keep clean. We only purchase databases from verified data suppliers to ensure viability of the information and is cleansed frequently to make the most of every single contact on the list.

Reporting on the results of your campaign in detail is the least you would expect from a marketing agency and is exactly what we do. The contents of this report will provide you with information to enable us both together to decide on the next form of action within your marketing strategy.

Emails often drive recipients to view a certain website (we can track this). To view examples of our web design work click here.