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Online Marketing
& Advertising

PPC and PPI (pay per click and pay per impression) adverts are online adverts that can be displayed on an increasing amount of websites.

The most commonly known would be AdWords – Google’s own advertising structure which allows you to bid against others for your most desired keywords to generate an advert in the form of a ‘Sponsored Link’ – at the top and on the right hand side of the search result page.

In some cases, these ads are a huge source of revenue generating traffic for companies but only provide you with a good ROI if the advert copy is well written and the right keywords are chosen.

The benefits of all pay per click advertising campaigns is that you can be very specific in targeting your ideal audience and only allow people who have actually used one of your keywords as their search term go to your website meaning that the quality of visitor will be high.

The cost of the pay per click campaign varies depending on the search term or keywords you are bidding for. The more popular they are – the more they will cost per click.

Passion Marketing & Design use software specifically for the purpose of keyword research and analysis and one of its best uses is to find relevant keywords that have the same effect as the most popular ones – but cost less.

Costings...

We know and appreciate that no one has got a bottomless pit of money for any kind of marketing even if it does start to generate revenue. Our experienced and professional project managers intelligently monitor and control your budget.

The advertising routes we use always tell us exactly how much each click is going to cost and we can automatically cap expenditure on a daily, weekly or monthly basis to make sure the budget is not overspent.

We also have the ability to report on exactly how many clicks your advert has received and sometimes who clicked on it. Further monitoring is possible such as which pages on your website were visited from which visitor.

Our experienced online marketing specialists have the skills and experience to run multiple online advertising campaigns. The most popular being Google AdWords, FaceBook advertising, affiliate website marketing and online directories. Our skilled graphic designers create attractive and effective banner adverts complimented by our professional copy writing service.

In conclusion, if created, managed and reported well, online advertising can be the most beneficial source of revenue for a sales orientated website.