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Public Relations

Public Relations encompasses many disciplines, but is most typically thought of being synonymous with press relations.

Whilst media relations are of central important to any PR campaign, there are many other non-press related PR tactics that can be extremely effective when employed.

Everyday, the national, regional, trade and consumer medias are predominantly filled with stories that have been conjured via a PR team. Journalists typically receive hundreds, and in the case of some national daily media, thousands of press releases each week. The challenge? How to stand out from the crowd.

There are three key factors that dictate the success or failure of a news story.

1. The interest or news factor in the piece.
2. The way the piece is communicated to the journalist
3. the relationship that an individual has with a specific journalist.

Passion Marketing & Design work closely with clients to develop the messages that the organisation wishes to convey about its business or brand, devise creative angles for press articles and create potentially newsworthy press which the media respect for their honest, clarity and directness.

Passion’s team’s expertise spans over 15 years amongst a vast range of sectors comprising consumer, trade, business, national broadcast and online media.

We constantly keep up to date with the very latest methods of creating that viral buzz toward a range of sectors including technology, interiors, retail, construction, property, health, telecoms, travel, personal and commercial finance and of course current affairs.

How we do it?

There are many ways which we can effectively raise your profile, create brand awareness or manage your crisis. For new businesses or product/service promotion, we are well equipped and are in the heart of Public Relations through adopting a strategy through Social Media.

Online blog feeders such as Twitter, Facebook, Myspace and LinkedIn all provide an effective and hugely viral method of getting that message across in the correct tone, to the correct audience.

Combining SEO services, publicising product launches through the press, media training, crisis planning, strategic marketing, press release development and newsletter development.

By commissioning Passion Marketing & Design to handle your PR campaign, you can ensure that your story is communicated in the best volume with the maximal effectiveness by determining the best distribution of media channels.

Read more about our other services such as email marketing, branding and corporate document production.