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Search Optimisation

Now that you have a website that looks fantastic, tells the visitor exactly what you do and promotes your products or service effectively, this doesn’t mean that people are going to visit it!

Like shops on the high street, you need to work at making sure people visit it – but only people who have a genuine interest in your offering.

Search Marketing is a term used to describe various methods of driving targeted traffic to your website. Not any old traffic, but visitors who are qualified leads.

With Google being the most popular search engine, keywords and phrases and built into the HTML and used throughout the content of your site. This means that when people search for a word or phrase using Google, their algorithms work out the most popular website and display in order of relevance. The higher up the page it is, the more relevant it is to the searcher resulting in higher, targeted, traffic volumes.

Added methods of Search Marketing such as Adword Campaigns and adverts on criteria specific websites such as social networking sites increase popularity in more competitive markets. These methods are not free of charge so it is advisable to have this in mind when planning your budget for your new online venture.

Website Promotion

The size of your website is irrelevant. It can still be optimised using a variety of methods to suit your company and your target audience.

The way that an existing website is built can be addressed such as taking into consideration its structure, wording, coding and layout and advise on methods to improve its effectiveness and popularity on the world wide web.

Our website designers and builders work together with you to help produce a website that brings relevant traffic to it whilst also promoting your brand, selling your products or increasing the awareness of a service or promotion.

Additional services within this area include:

• Website analysis
• Reciprocal linking
• Meta tag review and improvement
• Keyword research
• Adword campaigns
• WS3 error correction
• Dead link correction
• Traffic statistic reporting

Keeping your website alive and continuing to receive high quality leads is an ongoing investment into your own business. Online marketing and advertising campaigns carry an additional charge so the need to make the organic listings effective can be an extremely cost saving exercise.